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Webinars are on Thursdays at 1PM EDT unless otherwise indicated. Topics subject to change.
Thursday, January 18 - Arts Marketing Trends A-Z 2019 Edition
(Produced in conjunction with Arts Reach) From Alexa to Generation Z you'll learn about the trends which will be impacting you and your organization in this fun, engaging and fast-paced webinar. Learn which trends are worth following and those you can choose to ignore as you build, revise and augment your marketing and promotional strategies for 2019. Marketing in all its forms are evolving at a pace faster than ever before. Kick off the New Year with tips and insights to assist you and your organization in the marketing challenges facing audience development, retention, fundraising and more.
Thursday, February 8 - Fighting Social Media Fatigue
Facebook. Twitter. Instagram. YouTube. Snapchat. And these are only the beginning. So much has been written and spoken about social media, but what does it all mean to you and your marketing plan? Take part in this session to determine what works best for your given situation when promoting your events and building engagement with your audience. REGISTER
Thursday, March 1 Plan the Work. Work the Plan. Seven Steps to a Successful Marketing Plan
(Produced in conjunction with IFEA)
With all of the elements of traditional, digital and social media swirling about, how do you prioritize to make sure you are making the right marketing moves for your event? Learn seven steps to take to build a successful marketing plan that will keep your team on the same page and moving forward. Join us for this fast-paced webinar to help you to build your plan from timelines to budgets and content creation to media buys.
Thursday, March 22 Do This, Not That: 10 Marketing Hacks to Maximize Your Limited Resources Marketing is the engine that drives awareness, attendance, sponsorship and ultimately the revenues generated by events and festivals. But when your resources are limited, how do you make the most of your time and budget? In this fast-paced webinar, you’ll learn 10 hacks to make your marketing more efficient and effective. From traditional to digital media, activation to engagement, you’ll learn tips and tricks of the trade to maximize your investment of resources. REGISTER
Thursday, April 14 - Under the Influence: How to Maximize Influencers as Part of Your Plan
There’s probably no more topical topic right now in the world of social media and marketing than influencers. Typically the area of the major brands, influencers are starting to filter their way down to the local, community level where the tried and true techniques of major brands have cleared the way for the rest of us in the arts and events space can benefit from the plans executed by Fortune 500 brands to figure out the pathway forward.
Thursday, April 26 - The Eternal Struggle: Marketing vs. Programming
With all due respect to Lin-Manuel Miranda and the cast of "Hamilton," “No-one really knows how the game is played” or “How the sausage gets made” but for far too long marketing has not been in the room where programming decisions happen. View this session to learn ways for marketing to have a seat at the table when the major decisions facing your organization are made and learn strategies to maximize the impact of marketing when the deals are already done and you are faced with advertising and selling programming, which in many cases is not of your own doing. WATCH
Thursday, May 24 - Sponsorship Activation
Sponsorship is a vital component to every successful event. Join us for this fast-paced session to review the basics and explore topics from the valuation of your sponsorship to engagement and activation with your current sponsors partners. Learn from case studies and real life experiences and leave with ten top takeaways to help you maximize your sponsorship portfolio for 2018 and beyond. WATCH
Thursday, June 21 - Multi-Generational Marketing
Learn the basics as attendees delve into the mix of traditional and social media, the leveraging of content in your marketing, how to generate buzz and the importance of building partnerships to create events that people want to attend, and want to share with their friends and families. REGISTER
September - Fundraising Basics for Event Marketers
Event marketers are tasked with assisting in the fundraising efforts and execution of plans for the arts and events every day. Join this conversation on a wide range of topics from sponsorship to fundraising campaigns to community foundation support and more. Take away a few actionable items from this session that will help you to improve your bottom-line. REGISTER
October - Creating a Marketing Plan
You say you don’t have a marketing plan? If you are determined to create a magnificent success with your next event or festival, this session is for you. We’ll give you some quick tips and helpful hints on how to build a marketing plan that will at the very least, get everyone singing from the same songbook. REGISTER
November - Budgeting for Marketing Success
You know you need a budget. It’s the roadmap to success, but you’ve never done one before. How much should we spend? What is all involved in the execution of a marketing plan? We’ll delve into these questions and answer more from the audience as we help you finalize your budget for 2019. REGISTER
December 6 - A-Z Marketing Trends: 2020 Edition
Twenty-six letters in the alphabet. Twenty-six ideas and concepts that are trending for 2020. The A-Z session reviews the basics and introduces the latest trends in advertising, marketing, social media, sponsorships and more. Marketing changes in the blink of an eye. Spend this fast-paced, informative hour to gain insight on what will make your plan a success. REGISTER